How about this for a business model:
- Video tape Walmart getting crunk at a manager's get-away
- Try and sell tapes back to Walmart
- In the case that Walmart won't buy; make fun of them on MSNBC
- Use the puplicity to launch opporation: Walmart footage rental
Well here are the prices:
Internal use, non-exclusive - $300/minute
Exclusive use broadcast for 6 months - $7500
Non-exclusive 6 months: 1500/minute
What I enjoy least about this whole shananagan is the fact that a man in Jeans and a Black polo, with scruffy stubble and a half grown mullet can end up on national television... but thats another story.
1 comment:
An interesting decision. Discuss the decision criteria. Discuss the criteria that Walmart might have had to create this library of videos in the first place. How might you model this?
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